LaScala Integrated Media Corporation

Increased Website Traffic and Leads by 200%

Services: Search Engine Optimisation

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Introduction

About La Scala

LaScala Integrated Media Corporation is a Canadian company that provides home automation solutions to residential and commercial customers. The company was founded in 2010 and has quickly become one of the leading providers of home automation services in Canada.

 

In early 2022, LaScala Home Automation Integration approached us to help them improve their website traffic and lead generation. The company was struggling to compete with larger home automation companies in the market, and they needed a way to stand out from the crowd.

The Challenge

Website is not getting ranked

LaScala came to us with a clear challenge: they needed to improve their website SEO and generate more leads. We knew that this would require a comprehensive approach, so we began by conducting a thorough analysis of their website and competitors. We found that LaScala’s website was not optimized for search engines. It had a number of technical issues, such as broken links and slow loading times. Additionally, the website’s content was irrelevant to the keywords that potential customers were searching for.
One of the challenges we faced was that LaScala had a limited budget. This meant that we had to be creative with our marketing campaigns and focus on getting the most out of our budget. Another challenge was that the home automation market is highly competitive. There are a number of large and well-established companies in the market, and it can be difficult for smaller companies to compete.
Proposed Solution

Focus on SEO and marketing campaigns

We decided to focus on SEO and digital marketing campaigns because these are relatively cost-effective ways to reach a large number of potential customers. We also decided to target long-tail keywords, which are less competitive and easier to rank for.
We conducted a comprehensive SEO audit of LaScala’s website and identified a number of areas for improvement. We also analyzed the company’s competitors and identified a number of keywords that LaScala Home Automation could target to improve their organic search visibility. We implemented a number of SEO improvements to LaScala Home Automation Integration’s website, including:
  • Optimizing the website's title tags and meta descriptions
  • Improving the website's content structure and internal linking
  • Building backlinks to the website from high-quality websites
  • We also launched a number of digital marketing campaigns to help LaScala generate leads, including:
The Outcome

200% increase in website traffic and leads

Within six months of implementing our SEO and digital marketing campaigns, LaScala Home Automation Integration saw a 200% increase in website traffic and leads. The company is now ranked on the first page of Google for a number of relevant keywords, and they are generating more leads than ever before.
LaScala Home Automation Integration is now able to compete with larger home automation companies in the market. The company is generating more leads and sales than ever before, and they are well-positioned for continued growth in the future.
Testimonial by the Client
"We are thrilled with the results we have achieved with Digital Marketing Agency. They have helped us increase our website traffic and leads by 200%. We are now ranked on the first page of Google for a number of relevant keywords, and we are generating more leads than ever before. I highly recommend Mahima to any business looking to improve their online presence."
SANDY MACDONALD
Sandy Macdonald
CEO - LaScala Integrated Media Corporatio